If you have decided to start your own business or thinking of it and want to take control of your fortune? Surely you have started for finding and deciding a perfect name for your trucking company. It seems, but it is not a small task. It is also very important to wisely decide the name of your trucking company because it will not be feasible to change the name later on. Selection of the right name will be critical for your company’s future and its future strategies.
How to think trucking company name ideas
When you are working on such a concept, the best way to find ideas is brainstorming. Pick a paper and pen and start writing everything what is coming to your mind. Everything means every possible word related to your business. Ask for suggestions from your family members and close friends. Don’t forget to pen them down. When you are out of ideas then try to find some names in the trucking company database. But remember, don’t involve too many people. Because everybody has his own opinion. And it should not be a mess of different opinions.
Think something big, futuristic and out of box
Steve Jobs and Bill Gates never thought of this much big corporations, when they registered their companies. So, never you know that your brand will grow how much and you will be a mega trucking company; may be bigger than UBER. So, keep the vision and decide.
Consider load type
When you are working on a company name related to the trucking industry, type of freight will play a crucial role. It is easy to understand for your users about your work and it will help them to find you from the type of load you are going to deal with.
Easy to draw and remember
Always remember, if you have an easy to remember the brand name, there are more chances of growth. Now think of two different companies in the same business; one having an easy name and another has some difficult name, which you can’t pronounce properly. Which company you will prefer to work with? Definitely, one has an easy name. But don’t confuse between odd and difficult. Odd names are good if they are easy to pronounce and remember e.g. UBER, VOLVO, Lamborghini, etc.
Also, it must be easy to draw a logo for it. Sometimes we select such a name which has some good meaning in real life but the thing is too complex to draw. That name will spoil your brand image, everywhere.
Consider Location-based or family names
It is good to use location-based names, as it will help your clients to find you by your location name on the internet. It is no more hidden that the future businesses will be totally technology-based and internet will be the backbone. So, be prepared for the race.
If you are thinking to pass your business to your family, then it is good to use your family’s name in your company’s name. It will be a matter of pride as well as known in your own locality. Remember Word-of-mouth marketing is the best and free advertisement strategy. It is most trusted too. So decide a name which can be spread by folks.
The tag line is very important
A good tag line is that which should be catchy, motivational as well as meaningful. It is the shortest explanation of your business approach. So work hard on it as well. It must be 2 to 5 words long. Try to use simple and easy words in it. E.g. Nike’s tag line is “Just do it” and BMW’s tagline is “The Ultimate Driving Machine “.
Trucking company tag lines should depend on the freight type, company coverage area, and regional. For example
- “more miles on the highway” for a long haul trucking company.
- “local delivery experts” for a local trucking company.
- “right there where you need” for courier and dock to dock deliveries.
- “any load, along the road” for LTL trucking companies.
Don’t copy others
Try to avoid very similar names to existing big brands. It is wise to check the patents and trademarks to make it sure that you have something unique.
Confirm online uniqueness
Must confirm the website Domain name availability, social media handler names, etc. I know a few businesses that have recently changed their names only due to the unavailability of internet names and to keep them in the match; they want their brand names on the internet.
You can also try a few free online tools to suggest or generate names, a few of which are:
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